Openframe - Open Scope. Framed Direction.

Openframe reflects a different way of partnering with today’s businesses. With no fixed teams or generic solutions each engagement is built around the business challenge. It does not scale its involvement on budget, but on the potential of what can be built. Providing senior strategic thinking and expertise as a standard, it works seamlessly with internal client’s teams or mobilizes the right capabilities, tools and technologies per challenge without the cost, layers or rigidity of traditional structures.

Open to a broad range of value creating assignments, from brand transformation to marketing alignment, strategic communication and growth generating initiatives, Openframe acts as a strategic catalyst and an orchestrator shaping direction, aligning capabilities and driving progress for the challenge at hand - with clarity, consistency and precision.

THE CURRENT REALITY

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    Brand and communication outputs do not always translate into real impact.

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    Brand is often treated as communication rather than a driver of value and culture.

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    Agencies deliver what they are structured to produce, not necessarily what creates value.

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    Lack of integration and orchestration of the whole go-to-market system.

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    It is often unclear what is being paid for and what it actually delivers.

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    Significant budgets are deployed with limited visibility on real business outcomes.

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    Long-term growth and transformation initiatives are consistently deprioritized under operational pressure.

The result is often fragmentation, misalignment and lost value.

OPENFRAME’S SCOPE

Openframe is operated by Kostas Tabourakis, a strategist and business leader with more than 30 years of leadership experience as CEO and partner in communication companies, working across major industries and pivotal brand transformation initiatives.

Its main advantage lies in the senior attention and strategic depth brought to every project, with direct involvement and accountability of Kostas throughout.

Openframe acts as a senior strategic counterpart for shaping direction, aligning brand, culture and business priorities, and ensuring that execution follows a clear and coherent path.

It brings together a network of experienced professionals across strategy, creative development and design, culture and technology, research and media depending on the challenge.

It steps in when complexity increases, where growth requires clarity and where transformation demands experienced judgement.

TYPES OF ENGAGEMENT

Defining or redefining brand positioning and building its role as a value creation driver.

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Supporting organizations establishing the brand foundations or redefining their brand fundementals and brand ecosystem in a way that goes beyond communication or presentation decks and becomes a driver of business value. This involves clarifying brand’s role within the organization, its connection to strategy and culture and the ways it translates into meaningful choices, actions and market presence.

Aligning brand, culture and organization around a common direction.

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Bringing together brand intent, internal culture and business priorities into one coherent direction. Alignment takes different forms depending on the starting point—whether a business strategy, a communication initiative or the operationalization of a brand purpose—but always aims to ensure that decisions, behaviors and execution consistently reflect a shared direction across the organization

Stepping into situations where direction is unclear and establishing a clear strategic path.

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Working with organizations at moments of ambiguity, complexity or transition, where direction is not clearly defined—for example during periods of leadership change, market repositioning, post-merger integration or when multiple initiatives compete without a clear priority. The focus is on structuring thinking, clarifying what matters most and establishing a clear and actionable strategic path that enables the organization to move forward with confidence.

Aligning multiple agencies, partners and internal teams into one operating direction.

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Acting as a unifying strategic layer across multiple stakeholders—particularly in major brand or communication initiatives—while also taking a leading role in shaping direction and driving execution. Ensuring that agencies, partners and internal teams operate with shared priorities, aligned plans and coordinated action, with the objective of eliminating fragmentation and establishing a single, consistent direction.

Leading growth, repositioning or transformation initiatives.

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Taking the lead in designing and driving strategic initiatives that support growth, repositioning or broader transformation—particularly in situations where such initiatives tend to be deprioritized under day-to-day operational pressure. This includes redefining direction where needed, structuring a clear action plan, mobilizing the right capabilities and ensuring that initiatives move decisively into execution and measurable business outcomes.

Unlocking stalled projects and bringing them into execution.

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Stepping into projects that have lost momentum, clarity or alignment, and re-establishing direction and progress. This involves diagnosing the underlying issues, simplifying complexity, aligning stakeholders and moving projects forward into structured and effective execution.

THE APPROACH

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Each engagement is built around the specific challenge, not around a predefined process.

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Direct involvement from senior level throughout the entire lifecycle of the project.

hub

Partnering with top-tier subject matter experts depending on the specific need.

visibility

Limited number of projects at any given time to ensure high level of personal involvement.

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Fast decision making and immediate application, avoiding long planning cycles.

analytics

Continuous adjustment based on real business feedback and performance metrics.

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Flexible working on client’s site, fully digital or hybrid. Based in Athens working across Europe and beyond.

Kostas Tabourakis

KOSTAS BIO

With an early background of marketing and a robust experience of more than 25 years in leading marketing, brand and communication-driven businesses, Kostas Tabourakis has successfully co-founded, scaled and transformed highly reputable creative organizations with strong local presence and global network affiliations.

Throughout his career, Kostas has worked across complex client environments, acting as a catalyst in shaping solid and insightful brand positioning and communication strategies, leading measurable business outcomes and providing tangible added value to the brands and organizations.

He brings extensive experience in organizational transformations including mergers, cultural integration, strategic resets and alignment of culture and capabilities - consistently focusing on strengthening market presence and enabling growth.

His approach is defined by strategic clarity, the ability to navigate ambiguity and drive change, trust building and a deep understanding of how talent-led organizations create long-term competitive advantage. 

He values integrity, transparency, respect for people and long-term thinking—principles that shape how he builds partnerships, leads initiatives and supports decision making.

Kostas has co-founded and led , as CEO and C-suite Executive , agencies such as Cream, Tribe/Grey, Wunderman Thompson and Soho Square Athens, and has been responsible for major strategic projects for organizations including Eurobank, Alpha Bank, P&G, PepsiCo, Plaisio, Kotsovolos, Vodafone and Athenian Brewery.

CONTACT

Let's talk.

call +30 693 6917356
mail ktabourakis@openframe.gr
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