Openframe partners with businesses across brand, marketing, communication and growth—taking a different approach. With no fixed teams or generic solutions, each engagement is framed around the business challenge and the value it can create. Providing senior strategic thinking and expertise as a standard, it works seamlessly with internal client teams or mobilizes the right capabilities, tools and technologies for each challenge—without the cost, layers or rigidity of traditional structures.
Open to a broad range of value-creating assignments, from brand positioning and transformation to marketing alignment, strategic communication and growth initiatives, Openframe acts as a strategic integrator and orchestrator, aligning efforts, focusing direction and driving progress with clarity, consistency and precision.
THE CURRENT REALITY
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Brand and communication outputs do not always translate into meaningful business outcomes.
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Brand is often treated as communication rather than a driver of value and culture.
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Individual partners—no matter how capable—deliver what they are structured to produce, not necessarily what creates business value.
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Lack of integration and orchestration of the whole go-to-market system.
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It is often unclear what is being paid for and what it actually delivers.
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Significant budgets are deployed with limited visibility on actual outcomes.
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Long-term growth and transformation initiatives are consistently deprioritized under operational pressure.
The result is often fragmentation, misalignment, lost value and missed opportunities.
OPENFRAME’S SCOPE
Openframe is operated by Kostas Tabourakis, a strategist and business leader with more than 25 years of leadership experience as CEO and partner in communication companies, working across major industries and pivotal brand transformation initiatives.
Its main advantage lies in the senior attention and strategic depth brought to every project, with direct involvement and accountability of Kostas throughout.
Openframe acts as a senior strategic counterpart for shaping direction, aligning brand, culture and business priorities, and ensuring that execution follows a clear and coherent path.
It brings together a network of experienced professionals across strategy, creative development and design, culture and technology, research and media depending on the challenge.
It steps in when complexity increases, where growth requires clarity and where transformation demands experienced judgement.
TYPES OF ENGAGEMENT
1. Defining or redefining brand positioning and building its role as a value creation driver.
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This involves clarifying the brand’s role within the organization, its connection to strategy and culture, and the way it translates into meaningful choices, actions and market presence.
2. Taking ownership of brand and communication for growing businesses.
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Acting as a central strategic lead, Openframe shapes strategic direction, identifies what truly matters and mobilizes the right partners, tools and capabilities accordingly.
This includes coordinating all parts, ensuring that efforts remain focused, coherent and aligned with business priorities, while balancing immediate needs with long-term business impact.
The objective is to provide a clear and actionable approach to brand and communication—without the cost, complexity or rigidity of a traditional agency setup.
3. Leading complex brand and communication projects and ensuring alignment
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It steps in to solidify strategic direction, set priorities and bring coherence where efforts tend to fragment or move without a shared framework.
It coordinates external partners and internal teams, ensuring that all efforts operate with a common logic, clear roles and structured execution—while keeping progress moving without unnecessary loops or delays.
The objective is a unified direction and a consistent outcome that moves forward with clarity, focus and momentum.
4. Aligning brand, culture and organization around a shared direction
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This involves ensuring that brand direction is consistently applied in how the organization operates—translating into decisions, behaviors and how the organization presents itself externally.
The focus is not only on defining direction, but on how it is applied in practice across the organization, ensuring consistency in how the organization presents itself and operates day-to-day.
Where needed, this includes working with specialized partners on organizational behavior and corporate culture, supporting the consistent application of direction across the organization.
5. Contributing to long-term growth, repositioning and broader transformation initiatives
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This includes contributing to redefining direction where needed, structuring clear action plans, mobilizing the right capabilities and helping ensure that these initiatives move effectively into execution and measurable business outcomes.
6. Bringing clarity and execution to complex or stalled initiatives
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Openframe steps in to structure thinking, identify what truly matters and re-establish priorities.
It diagnoses underlying issues, simplifies complexity, aligns stakeholders and drives initiatives into structured and effective execution—restoring momentum and progress.
THE APPROACH
Each engagement is built around the specific challenge, not around a predefined process.
Direct involvement from senior level throughout the entire lifecycle of the project.
Partnering with top-tier subject matter experts depending on the specific need.
Limited number of projects at any given time to ensure high level of personal involvement.
Fast decision making and immediate application, avoiding long planning cycles.
Continuous adjustment based on real business feedback and performance metrics.
Flexible working on client’s site, fully digital or hybrid. Based in Athens working across Europe and beyond.
KOSTAS BIO
With an early background of marketing and a robust experience of more than 25 years in leading marketing, brand and communication-driven businesses, Kostas Tabourakis has successfully co-founded, scaled and transformed highly reputable creative organizations with strong local presence and global network affiliations.
Throughout his career, Kostas has worked across complex client environments, acting as a catalyst in shaping solid and insightful brand positioning and communication strategies, leading measurable business outcomes and providing tangible added value to the brands and organizations.
He brings extensive experience in organizational transformations including mergers, cultural integration, strategic resets and alignment of culture and capabilities - consistently focusing on strengthening market presence and enabling growth.
His approach is defined by strategic clarity, the ability to navigate ambiguity and drive change, trust building and a deep understanding of how talent-led organizations create long-term competitive advantage.
He values integrity, transparency, respect for people and long-term thinking—principles that shape how he builds partnerships, leads initiatives and supports decision making.
Kostas has co-founded and led, as CEO and C-suite Executive, agencies such as Cream, Tribe/Grey, Wunderman Thompson and Soho Square Athens, and has been responsible for major strategic projects for organizations including Eurobank, Alpha Bank, P&G, PepsiCo, Plaisio, Kotsovolos, Vodafone and Athenian Brewery.